Category: Media » Media Crisis

ABCs of pitching success

19 Oct 23:40 | Media

This post was originally published on this sitePR pros have to learn firsthand when our pitches aren’t fresh—or even worse, when they outright stink. No matter where you are in the PR food chain, you’ve probably experienced the highs and […]read more »

Pinterest opens search ads to self-serve advertisers, adds ‘autotargeting’ option

19 Oct 23:40 | Media

This post was originally published on this siteEight months after Pinterest rolled out search ads, the company is making the ad placement available to advertisers buying ads through its self-serve ad-buying tool, Pinterest Ads Manager, the company announced this week. […]read more »

Getting the most out of Google’s new sitelinks

19 Oct 23:40 | Media

This post was originally published on this siteYour AdWords ads look different today than they did 10 years ago. They look different than they looked last year. Heck, they even look different than they did this summer! In case you […]read more »

‘Cease and desist’: Journalism’s strained relationship with police

19 Oct 23:40 | Media

This post was originally published on this siteStock photo via Pixabay REPORTERS AT THE CHICAGO SUN-TIMES did something recently that most conscientious journalists do when working on something sensitive: they knocked on the doors of those people they intended to write about. […]read more »

Facebook officially launches Explore Feed on desktop to boost Pages’ posts

19 Oct 23:40 | Media

This post was originally published on this siteFacebook has made it hard for Pages to get their posts in people’s News Feeds, from cutting organic reach in favor of paid distribution to prioritizing posts from friends and family members. But […]read more »

5 Steps To Sharing Analytics Throughout The Newsroom

19 Oct 23:39 | Media

This post was originally published on this siteThis article was originally published on the NewsWhip blog. So you want to spread content analytics to more people in your organization. How do you make sure you go about it the right […]read more »

ICFJ: Newsrooms Around the World Are Falling Behind in Digital Era

19 Oct 23:39 | Media

This post was originally published on this siteThis piece is co-authored by Sharon Moshavi and Fatima Bahja. Despite great strides, journalists around the world are not keeping pace with the transformations of the digital era. That is the conclusion of […]read more »

Finding the Best Search Terms for Your Business: 10 Tools and Tips

19 Oct 23:39 | Media

This post was originally published on this site Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, […]read more »

Can Fake News Be Stopped in the Next 10 Years?

19 Oct 23:38 | Media

This post was originally published on this site| 16 hours ago Will fake news be thwarted in the next 10 years? A survey of more than 1,100 internet and technology experts by Pew Research Center was nearly split right down the middle. […]read more »

A Sophisticated Bot Taking Over Major Sports Sites Is Costing Advertisers Up to $250 Million a Year

19 Oct 23:38 | Media

This post was originally published on this siteA discovery from fraud company Forensiq claims advertisers are losing big money from a stealthy bot that’s using a new tactic to siphon millions of dollars away from sports websites including NFL team […]read more »

In Philadelphia, buyout offers show digital transformation is still a bloody business

16 Oct 23:40 | Media

This post was originally published on this siteJournalists at the Philadelphia Media Network got a memo from management on Monday about what’s next for The Philadelphia Inquirer, the Daily News and Philly.com. It includes the addition of 10 new digital […]read more »

This tool could help fact-checkers surface WhatsApp hoaxes

16 Oct 23:40 | Media

This post was originally published on this siteWe’re at the mercy of our readers. That’s essentially fact-checkers’ current strategy when it comes to debunking viral hoaxes on WhatsApp, the increasingly popular messaging app that is becoming a focus for those […]read more »

How publishing free content drives sales

16 Oct 23:40 | Media

This post was originally published on this siteThe world sure has changed since 1995 when I founded my digital marketing agency. Hashtags back then were pound signs, dial-up Internet tied up our land lines and Web 2.0 hadn’t yet shown […]read more »

Oculus looks to improve VR app discovery with content-based search

16 Oct 23:39 | Media

This post was originally published on this siteStefano Tinti / Shutterstock.com Oculus is giving developers more options for getting their virtual reality apps in front of the right people. Oculus plans to roll out content-based app search for Gear VR […]read more »

Fast-growing startup aims to ‘replace the sports page’

16 Oct 23:39 | Media

This post was originally published on this siteImage via Pixabay. Alex Mather has what he calls, with a touch of understatement, “pretty big goals” for his subscription-based sports news startup, The Athletic. “The best case is that we can really […]read more »

Scott Brinker: Marketing is now customer experience’s champion

16 Oct 23:39 | Media

This post was originally published on this sitePerhaps you noticed it, too. At our most recent MarTech Conference, there seemed to be a transformation percolating throughout the sessions and presentations. After several false starts in previous years, it seemed to […]read more »

Negative tweets can spoil TV enjoyment

16 Oct 16:07 | Media

Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show. Professors Franklin Waddell of The […]read more »

Negative tweets can spoil TV enjoyment

16 Oct 16:07 | Media

Using an experiment involving Twitter comments and a clip of the television show 30 Rock, researchers were looking to see if fake negative social media comments could hurt a person’s perception of a television show. Professors Franklin Waddell of The […]read more »

Framing climate change: Public health focus draws supportive reaction

16 Oct 16:07 | Media

The American public is divided on the issue of climate change. Some call for actions to slow it, while others simply dismiss the matter. Effectively engaging the public on climate change remains a communication challenge. Teresa A. Myers and Edward […]read more »

How to predict news sharing based on article characteristics

16 Oct 16:05 | Media

News dissemination and consumption pattern are changing drastically thanks to news consumers who spread the news by sharing links on social media. That’s because people increasingly follow links on social network sites rather than visiting the news sites directly. Three […]read more »

In a crisis? Put your customer first

16 Oct 16:04 | Media

The last thing a business wants to endure is a crisis. In a world with social media and fast-moving news, a crisis can sink a company. So it is important that companies have a communication strategy for emergencies. They should […]read more »

It’s the truth: Social video helps prevent smoking

16 Oct 15:54 | Media

It’s widely accepted that our attention span is shrinking—rapidly. The pressure is on for social media video clips to grab the viewers’ attention in the first few seconds, so they won’t scroll on by. News organizations, as well as countless other […]read more »

Serve three distinct audiences with one good news release

16 Oct 15:44 | Media

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Why 2017 Is the Year of Bots [Video]

15 Oct 23:39 | Media

This post was originally published on this site Last week, while I was using a website’s chat feature to get some much-needed customer service, I realized something shocking: I couldn’t tell if I was chatting with a human or a […]read more »

These two studies found that correcting misperceptions works. But it’s not magic

12 Oct 23:40 | Media

This post was originally published on this siteAccording to two recent studies, giving people corrective information about economic and political issues helps change their inaccurate views — in spite of partisan beliefs. This research joins other recent publications to find […]read more »

AdWords rolls out new interface to all advertisers

12 Oct 23:40 | Media

This post was originally published on this siteGoogle has announced that the new AdWords interface is now available to all advertisers. The new “experience” was unveiled last year, followed by a rollout over several months, from August of last year […]read more »

The problem with ONA

12 Oct 23:40 | Media

This post was originally published on this siteImage via Pixabay About 3,000 journalists gathered in Washington, DC this weekend to contemplate the future of journalism. A $989 ticket for non-members of the Online News Association, or $659 for members, bought […]read more »

4As, ANA & IAB push self-regulatory digital ads standards program

12 Oct 23:39 | Media

This post was originally published on this siteThree of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory” program for the digital advertising industry to protect itself from the rise of […]read more »

How to tailor your content for Facebook, Twitter and Instagram

11 Oct 23:39 | Media

This post was originally published on this sitePosting on social doesn’t mean you should post the same thing on every social platform. Different audiences live on various platforms, and their expectations for types of content, tone and information can be […]read more »

Small newsroom? Few resources? Here are 5 tips for scaling big projects down

11 Oct 23:39 | Media

This post was originally published on this siteIt’s not hard to find inspiring, interesting, boundary-pushing journalism at both the national and local level. The Washington Post created an interactive to see the path of this summer’s total solar eclipse. Vermont […]read more »

The secret to powerful videos? Create an emotional connection

11 Oct 23:39 | Media

This post was originally published on this siteAs a communicator, it’s your job to keep your content from flatlining. No magic recipe will garner tons of engagement for your brand. Building an authentic, beneficial connection to your target audience should […]read more »

10 essential social media guidelines

11 Oct 23:39 | Media

This post was originally published on this siteUsing the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It’s […]read more »

The new CMO role in digital commerce

11 Oct 23:39 | Media

This post was originally published on this siteAs a regular Marketing Land reader, you couldn’t miss the constant drumbeat of bad news for traditional brand marketing over the past 12 months. Unilever pulling billions from its advertising budget. Procter & […]read more »

Is Steven Soderbergh’s New App the Future of TV?

11 Oct 23:38 | Media

This post was originally published on this siteDirector Steven Soderbergh—the man behind Magic Mike, The Knick, and this summer’s Logan Lucky—just released the trailer for his latest project. He made it with the help of HBO, but it’s not a […]read more »

Learning about kids of the future

11 Oct 14:42 | Media

Social media has become a habit for most adolescents, but researchers believe there is still more to be discovered in how to communicate and sell to children 14-16 using social media. Researchers Alicia Mas-Tur, Ana Tur-Porcar and Anna Llorca from […]read more »

At Lululemon, consumerism meets spiritualism

11 Oct 14:39 | Media

Within a relatively short time span, the yoga clothing and accessories brand Lululemon has become a major force in retail and yoga culture. Researchers Christine Laverence and Kristen Lozanski both from King’s University College at Western University sought to understand […]read more »

M-commerce and customer satisfaction

11 Oct 14:38 | Media

As technology has evolved, so has the relationship between customer satisfaction, businesses and marketing. Researchers Veljko Marinkovik and Zoran Kalinic from the University of Kragujevac in Serbia wanted to determine the drivers of customer satisfaction with mobile commerce and its […]read more »

Video quality matters on newspaper sites

11 Oct 14:36 | Media

Younger readers who find low-quality news videos on a newspaper website see the news organization as less credible and lacking in value. So newspapers have to be cautious because even a few low-quality news videos on their websites might damage […]read more »

Smartphones: Not necessarily a stadium favorite

11 Oct 14:34 | Media

It may be time to count live sporting events among the few places where people finally detach themselves from their smartphones. Through analysis of recent studies, Brett Hutchins of Monash University found that that many ticket buyers reject the growing […]read more »

Try these 10 tips to create social video with impact

11 Oct 12:36 | Media

In the last few years, social video with text overlays has emerged as a new way of storytelling. The topic was discussed at the recent Excellence in Journalism Conference in Anaheim. Journalism instructors from the University of Southern California’s Annenberg […]read more »

NPR’s tips for better Facebook Live videos

11 Oct 12:31 | Media

News organizations across the country and around the world are experimenting with live video streaming, especially to Facebook, but YouTube, Snapchat and Instagram allow are popular options, too.  NPR has been particularly aggressive about learning how to do Facebook Live […]read more »

How to survive your first TV news job

11 Oct 12:25 | Media

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Livestreaming tips and trends

10 Oct 23:39 | Media

This post was originally published on this site By Robby Brumberg | Posted: October 9, 2017 Like it or not, outlets continue “pivoting toward video.” Mic, MTV News, Fox Sports, Vocativ and other notable online publications have laid off editorial staff […]read more »

5 ways to capitalize on Google Tag Manager

10 Oct 23:39 | Media

This post was originally published on this siteGoogle Tag Manager (GTM) has revolutionized the way we implement scripts and tags on websites. However, many marketers aren’t fully utilizing this tool or capitalizing on its potential benefits. Here are five easy and […]read more »

How Twitter Feeds the Web in Local TV

4 Oct 2017 | Media

Facebook may be the big dog when it comes to driving traffic to local TV news sites, but Twitter is an essential tool now for creating online content.  Mark Becker has been a part of the reporting team at WSOC-TV […]read more »

What’s next for NewsLab

5 Sep 2017 | Media

by Deborah Potter After almost 20 years of serving as a resource for journalists and journalism teachers, NewsLab’s structure will soon be changing to ensure that its mission of improving journalism will continue. NewsLab will become part of the Meek School of Journalism and New Media at the University of Mississippi on Oct. 2, 2017. [...]read more »

Covering risk after Hurricane Harvey

4 Sep 2017 | Media

Now that the floodwaters are receding in Houston and the rest of South Texas, many journalists are focusing on new dangers faced by survivors. One of the hardest to quantify is toxic pollution from oil refineries and chemical plants. Reporting on risk is always tricky. How do you help your audience understand the dangers they [...]read more »

Stay tuned for news

15 Aug 2017 | Media

Changes are coming to NewsLab. I can’t tell you anything now–sorry to sound so coy–but I wanted to give loyal readers a heads-up that an announcement will be coming right after Labor Day. For now, I can assure you that NewsLab’s content isn’t going away. After spending the last 20 years building this resource for [...]read more »

Tips for MMJs

17 Jul 2017 | Media

If you’re working as an MMJ in your first job and think you won’t do it in your second, think again, says Heidi Wigdahl. She’s been in the business seven years, starting in market 153 at KTTZ in Rochester, Minnesota, and she’s still shooting her own stories in her third job at KARE-TV in Minneapolis. [...]read more »

TV news seeks to bolster trust

11 Jul 2017 | Media

We all know what’s happened to trust in the news media.  It sank to a new low in 2016, according to Gallup, with just 32 percent saying they have a great deal or fair amount of trust in what they see in the news media. What’s to be done? First of all, don’t panic. This [...]read more »

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