(Newsroom America) -- The Miss Universe and Miss USA pageant's are in crisis are the broadcasters, hosts, special guests and some sponsors pulled out in protest at comments by presidential hopeful and co-rights owner Donald Trump.
The billionaire businessman said at his campaign launch: "[Mexico] are sending people that have lots of problems, and they are bringing those problems to us. They are bringing drugs, and bringing crime, and their rapists."
Following those comments NBC said respect and dignity for all people are cornerstones of its values.
"Due to the recent derogatory statements by Donald Trump regarding immigrants, NBCUniversal is ending its business relationship with Mr. Trump.
"To that end, the annual Miss USA and Miss Universe Pageants, which are part of a joint venture between NBC and Trump, will no longer air on NBC. In addition, as Mr Trump has already indicated, he will not be participating in “The Apprentice” on NBC," it said.
Spanish-language broadcaster Univision, severed its partnership with Trump last week.
Co-hosts of the upcoming Miss USA pageant, Roselyn Sanchez and Cristian De La Fuente have dropped out in protest at the remarks.
Colombian singer J Balvin cancelled his performance during the pageant.
Farouk Systems also formally announced its withdrawal of its sponsorship of the Miss USA, Miss Universe, and Miss Teen USA Pageants and that it will not renew its sponsorship of those events.
It also announced that it will have no further involvement in the Celebrity Apprentice program.
"Farouk Systems does not agree with or endorse the statements recently made by Donald Trump about immigrants," said Farouk Systems CEO, Basim Shami.
"Our company is multicultural with people of Latin American descent making up a large percentage of our employees and loyal customers. As a company proudly founded on the concept of coming to the USA in pursuit of the American Dream, Mr Trump's comments do not and will never reflect our company's philosophy or practices."