NBA TV Continues to Set Record Ratings During the 2011-12 Regular Season
NBA TV continues to set record ratings just over a month into the 2011-12 regular season. Through the first 34 games of the regular season, NBA TV is averaging 391,000 total viewers and 306,000 total households, up 74% and 78% respectively, compared to the same time last year. In addition, NBA TV has also shown the largest universe growth of any cable network since the start of the year with an increase of over 3.3 million households.
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